Product Claim Approval
This area of the website lists all the useful information and documents that you can use to present products and brand.
Below you will find documents to consult and forms to fill out that will be reviewed by the Advertising Compliance department of the QVC Legal Department. The purpose of this review is to ensure that advertisements on QVC channels are truthful and comply with the relevant advertising regulations.
The documents to be consulted and/or completed are:
- The brand positioning form for claims relating to brand positioning;
- The claim form for product claims;
- Useful guidelines for filling out the documents
All Product Categories
- Brand Positioning Form – 04/2021
- QVC Claim Form - Guidance Tool – 04/2021
- Claim Form – 04/2021